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Shazam: Fury of the Gods - Branded Content Campaign

Role: Creative Director

 

Awarded:

  • CLIO Awards Bronze Winner (Campaign)

  • CLIO Awards Bronze Winner (Featurette)

Objective: Warner Bros. needed a home entertainment content campaign for Shazam: Fury of the Gods that would engage and excite consumers and offer exclusive content for audiences that crave more out of traditional behind-the-scenes content.

Solution: I led the creation of the Shazam: Fury of the Gods home entertainment campaign, showcasing the film’s creative process and fun, family-oriented spirit. The campaign featured 6 behind-the-scenes featurettes, 17 deleted scenes, a director’s audio commentary, and pre-release teasers. By blending insightful content with the film’s lighthearted tone, we delivered a fan-centric experience that deeply resonated with the audience.

Featured Campaign Assets

Home Entertainment Featurette - "Shazam: Scene Deconstruction"

Home Entertainment Featurette - "Shazamily Reunion"

© 2025 by Michael Washington

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