Objective: Propel wanted a bespoke social media campaign that both showcased their product line and authentically appealed to everyday fitness enthusiasts.

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Solution: I led the creative direction of Propel’s 360º social campaign with tailored assets across Instagram, Facebook, TikTok, and Reddit. By focusing on connecting with local fitness communities nationwide, addressing common insecurities of newcomers, and highlighting the benefits of Propel’s product line through both paid and organic media along with photo shoots for OOH tie-ins, this campaign successfully expanded Propel’s appeal and drove impressive reach across all platforms.