Objective: Pharos Athletic Club needed a commercial campaign to help distinguish itself from competitors, while showcasing the wide range of classes and activities they offer.

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Solution: I led the creation of a bold and unconventional commercial series for this fitness club. Each used dynamic visuals and stylized audio to highlight the club’s offerings and capture the energy, diversity, and sense of community within their facilities, establishing the club as a unique place where both individual goals and group energy thrive.