The Matrix Resurrections - Global Digital Campaign

Role: Creative Director & Editor

Awarded:

• CLIO Awards Gold Winner

• ADWEEK Experiential Awards Winner

• Golden Trailer Awards Winner

• ADDY Awards Bronze Winner​​

Objective: The challenge was to create a compelling, mysterious campaign for The Matrix Resurrections that resonated with longtime fans and attracted new viewers, while maintaining the original film’s enigmatic allure in a franchise filled with pop culture references. The campaign had to balance nostalgia, intrigue, and engagement within the modern digital landscape.

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Solution: I led a multi-faceted global effort for The Matrix Resurrections that tapped into the franchise's core themes of familiarity and change. From the "Déjà Vu" teaser with meta elements and Easter eggs to 120 social assets across 29 international territories, each piece built anticipation while honoring the film’s legacy. I also oversaw cutting-edge digital billboards that engaged fans through real-time tweets, creating a buzzworthy, visually captivating campaign that successfully reignited interest in the franchise.