John Wick: Action Analysis - Branded Content

Role: Creative Director

​

Awarded: CLIO Awards Bronze Winner

Objective: Lionsgate needed an exclusive digital piece of branded content that would resonate with fans of franchise to promote the home entertainment release of John Wick: Chapter 3 - Parabellum in a way that traditional featurettes typically didn’t deliver.

​

Solution: I led the creation of John Wick: Action Analysis, a featurette that combined specialized motion design, editing, and sound engineering to explore the film's action choreography. Collaborating with the film's director and stunt performers to ensure accurate details, we crafted a unique and entertaining experience that delivered on the in-depth insights fans craved.