Objective: Warner Bros. needed their behind-the-scenes digital teaser campaign and home entertainment campaign for the film Birds of Prey to keep it’s niche fanbase excited while also expanding audience reach to more fit more broad demographics.

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Solution: I led the creation of a multifaceted collection of digital teasers that focused on the film’s action/stunts drawing in new viewers while also highlighting the film’s unique tone and characters to appeal to more devoted fans. For the home entertainment campaign, I spearheaded the creation of the first-of-its-kind Birds Eye View Mode—an alternate version of the feature integrated with elaborate discections, interviews, and breakdowns—giving viewers a memorable experience that immersed them into the making of the film.